Marketing Tips for Freelance Tech Pros

If you’re tempted to trade your full-time tech job for the freelance lifestyle, you’re going to have to do a little marketing, too – of yourself. Don’t let that thought overwhelm or dissuade you, though. As a tech pro, your skills are already in demand. All you need is a simple strategy to keep a steady cash flow, and you’ll do great. These three tips will help you succeed, should you decide to strike out on your own.

 1. Always be looking.

 Keep your online portfolio up-to-date. Indicate on social media when you’re available. Keep your ears out, and keep others in the loop so they can keep their ears out for you too. Essentially, you need to always be searching. It isn’t as much of a hustle as it may seem though. With time, being in job hunting mode will be second nature. And it will keep you busy with plenty of freelance work.

 2.  Build your online presence.

 Establishing and growing an online presence are part of the “always looking” mentality. But thinking outside the usual LinkedIn, Facebook, and Twitter will help you tremendously. For example, answering questions on tech forums like Quora and Stack Exchange will draw business from people who find your answers intelligent and thorough. Blogging presents opportunities to get your name out there, as well as demonstrate your knowledge and skills. Those are just a couple of outlets that that offer a great ROI on your time, beyond the bare minimum social media profiles – though these are important, too.

 3.  Let others do the work for you.

 Be choosy – after all, you don’t want to waste your time or anyone else’s – but make sure you take advantage of recruiters and tech managers who know exactly what tech niche you’re interested in, and can take on a lot of the burden of marketing you. It’s a win for them if they place you in your perfect project, so they’ll prove a valuable tool should you decide to try freelancing.

 Looking for the next step in your tech career? Contact TRC Professional Solutions for help matching your skill set to exciting projects all over the country.

 

 

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